Selcouth is an archaic English word meaning “unusual” or “seldom seen.” It feels right for this product as most cable organizers are made of nylon or polyester, which is great, unless you really care about high-end materials and matching luggage. This product was designed to be different.

The target audience for Selcouth are people in the luxury market who prefer a higher status look and feel. This became an exercise in defining what “luxury” means and how it would affect a utilitarian object like a cable organizer. Selcouth is designed primarily with Apple users in mind, and despite its focus on looks, it works to keep a balance of function and form.